Premier is an American smokeless cigarette brand owned and manufactured by R.J. Reynolds Tobacco Company.
Video Premier (cigarette)
History
Premier was released in the United States in 1988. It works by heating and poisoning tobacco scents and is intended to reduce or eliminate unhealthy side effects associated with smoking, both for smokers and for people around smokers.
While RJR itself questioned whether the device is functioning adequately as a nicotine delivery device, the activists stigmatize it because of its potential to be used in other drug delivery. It never reaches popularity, because smokers complain about aftertaste like charcoal, and although it looks like a conventional cigarette, special instructions are needed to teach smokers how to turn it on. RJR estimates that it takes two or three packs for a smoker to get Premier flavor, but in practice many smokers just smoke one cigarette and share the rest of the wrapper. It was withdrawn from the market in 1989, less than a year after its introduction.
The cigarette costs $ 300 million to develop, but the total cost is estimated at $ 800 million to $ 1 billion.
Launched in India in 2002 and failed in 2003.
R.J. Reynolds reintroduced the concept behind the Premier cigarette as an Eclipse brand in the 1990s.
Maps Premier (cigarette)
Tylee Wilson
Tylee Wilson is CEO of RJR Nabisco, RJR's parent company. The controversy arose when J. Paul Sticht, then chairman of the board of directors, saw the new Reynolds building in Winston-Salem. The driver told him, "That's where they're going to do the smokeless cigarette." Sticht learned that Wilson hid this boondoggle from the board of directors for five years, since 1981. "Wilson argues that the project will help take back the leadership in the tobacco industry of Phillip Morris, who recently captured Reynolds' throne because of growing health related controversies with tobacco, Wilson hopes Premier will keep the smoker from quitting and drag the former smoker back to Reynolds, arguing that the project is kept secret because it is not clear when the product will be completed.
Wilson was brought before the board of directors, some of whom thought the cigarette tasted and smelled unpleasant, but their main concern was the lack of disclosure of Wilson. Hundreds of employees, including the chauffeur's driver, have known about the project, an advertising agency is being consulted, outside scientists and suppliers are in the loop. It seems that Wilson only holds the disclosure of his board. When talking about the lack of transparency, board member Juanita Kreps said, "I, for one, really hate that." At this point Wilson has provided $ 68 million for Premier development, an amount not allowed for approval without the consent of his audit committee.
F. Ross Johnson, COO and President RJR Nabisco will be selected as the new CEO. In an effort to overthrow Wilson quickly, an agreement was made between him and the board: Wilson would be given a $ 3.25 million lump-sum, a continuation of his salary, and a $ 1.3 million bonus until his official retirement in late 1987 with a pension payment of $ 600,000 thereafter.
See also
- Cigarettes
- Smoking tobacco
References
External links
- RJR's Secret Project Spa - the initial development concept of safer cigarettes
- Search for Safe Cigarettes : A History
Source of the article : Wikipedia
0 Comments