Raid is the brand name of the insecticide product line manufactured by S. C. Johnson & amp; Son, first launched in 1956.
The starting active ingredient is the first synthetic pyrethroid, alletrin. Raid derivatives devoted to certain invertebrate species may contain other active agents such as more toxic cyfluthrin, other synthetic pyrethroids. Currently Raid Ant & amp; Roach Killer contains pyrethroid, piperonyl butoxide, and permethrin; Other products contain tetramethrin, cypermethrin and imiprothrin as active ingredients. Raid Flying Insect Killer, spray, using prallethrin and D-phenothrin.
Video Raid (insecticide)
"Raid Membunuh Bugs Mati" slogan
Product ad tagline, "Raid Kills Bugs Dead", created by Foote, Cone & amp; Belding. The phrase itself is often associated with the poet Lew Welch, who worked for the agency at that time.
The channel was first used in commerce in 1966 and trademarked in 1986. The director of animation Notary Tex Avery was the first "Kills Bugs Dead" advertising producer. Artist Don Pegler developed a bug character that was used in the US and continued to animate them for forty years. Pegler "codified the look, feel and animation" of the strange insects that ran in fear of Raid, according to Steve Schildwachter, executive vice president at Draftfcb.
The slogan has been a part of a successful and long-running ad campaign. Beautify pictures of Eliot Ness-style attacks on illegal bars during Prohibition, television venues featuring cartoon bugs (voiced by Mel Blanc and Paul Frees) who plan some silly schemes such as invading kitchens, only to be thwarted by the appearance of product magic that quickly sends insects into horrible horrible deaths. The lice will shout the brand name ("RAAAIIIID !!"), and then a huge cartoon-style explosion will happen, possibly causing their destruction.
Similar campaigns have been run in other countries, either by dubbing US cartoons or by producing local versions, including for Baygon, other insecticides from S.C. Johnson.
Maps Raid (insecticide)
See also
- Insect repellent
- Insecticides
- Pesticides
References
External links
- Official website
Source of the article : Wikipedia
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