Moooi

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Moooi is a design company of Dutch furniture, interior, and modern lighting. The company was founded by Marcel Wanders and Casper Vissers in the Netherlands in 2001.

Video Moooi

Nama & amp; Stated Mission

Brand takes its name from the Dutch word for beautiful (mooi, pronounced "moy"). According to Vissers, extra O is meant to convey "extra value in terms of beauty and uniqueness." The brand mission statement is to "make the environment more beautiful, inspiring, and fun." Motto Moooi is "The Unexpected Welcome."

Moooi emphasizes photography as an important part of their brand presentation, stating their position as "[where] interior design meets... artistic photography and they connect, creating a perfect balance between two inspiring, stylish, and fun worlds.

Maps Moooi

History & amp; Ownership

Designer Marcel Wanders first approached Moooi co-founder and former CEO Casper Vissers to help him market the designer shade. Together they founded Moooi in 2001 with the aim of working with unconventional designers.

Wanders acts as Moooi's main Art Director and designer. Its Co-Art Director is Desiree de Jong, who has worked with him since its inception.

Moooi's first international show was Salone del Mobile in Milan in 2001. In 2002 businessman Hans Lensvelt, owner of the LENSVELT office furniture brand, became 33% of the company's owners. The leading Italian design brand B & amp; B Italy acquired a 50% stake in the company in 2006, which is held until 2012. That year, founders Wander and Visser became the majority owners again after buying back half of the shares owned by B & B Italy and the remaining shares owned by Lensvelt (currently 10%). In 2015 Wanders and Vissers, which previously owned 50% of the company, again became the majority shareholder.

Vissers resigned as CEO of Moooi in 2015, and he and Wanders announced Robin Bevers, Managing Director of Marcel Wanders Studio from 2005 to 2010, as his successor began in September of that year. Wanders continues to act as Art Director and Paul Molenschot as General Manager.

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Products

Since the founding of the company in 2001, Moooi has presented his new collection every year at Milan's Salone del Mobile.

Moooi fabricated and sold furniture designs by founder Marcel Wanders, called "Milan Houdini material" by the NY Times, as well as other Dutch and international designers such as Jurgen Bey, Maarten Baas, Studio Work, Jaime Hayon, Jasper Morrison, Piet Boon, Richard Hutten, and lighting designer Bertjan Pot, among others.

Vissers has stated that the company chooses the work of the designers who either approach them with a certain piece or the piece catches Wanders eyes. The company brings lighting, seating, accessories, tables, and storage collections. Moooi sells its products in 79 countries through a network of agents, retailers, and distributors.

The company's first international product design was the Shade Shade and Smoke Chair 2004 award-winning by Maarten Baas as well as a lifetime-sized horse lamp by the Front. Other company's most popular products include Random lighting fixtures, Raimond, and Heracleum and Container tables. Lamps prop up Bertjan Pot has been used as a brand symbol since its debut in 2014.

Particularly known for its statement pieces and lighting fixtures, Vissers has stated its intention to also incorporate smoother pieces of furniture in the line to come. Starting in 2013, the company has begun to present a complete interior, as well as viewing Salone del Mobile 2014 on via Savona 56. "Half of the setting is an environment you can imagine as a bit of home and the other half more artistic," says Wander. This brand calls their new strategy "find a way home". The 2014 collection includes a cushioned seat with colorful prints, marble-and-metal tables and lamps, and oak and birch oak sets. The Moooi 2015 collection includes a giant rocking horse called Arion, daybed Power Nap, Coppelia Light, Shift Chair, Raimond Tensegrity Floor Lamp, and a wireless LED grid light called Space-Frame.

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License & amp; Business Development

In 2014, Moooi introduced the brand license. The first licensing agreement is with Luxury Hotel Cosmetics, whose Moooi product line is built around the "feel at home" theme.

In 2015 Moooi launches new carpet company, Moooi Carpets, with high resolution carpet design using photography. At the 2015 Milan exhibition, the carpets designed by Studio Job, Ross Lovegrove, and Neri & amp; Hu is displayed.

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Location

• The company is headquartered in Breda, The Netherlands, and Moooi warehouse is located in the same region.
• The famous moooi 700 m ² showroom and brand store, opened in 2008, is located in the Jordaan neighborhood of Amsterdam. Until 2013, the showroom and shop were known as the Moooi Gallery and also held special exhibitions, such as the 2010 exhibition by Lorenzo Petrantoni. In 2013, the brand decided that space should only show Moooi products.
• In 2010, a showroom was opened in Paddington district, London. (This can be visited only by appointment.) Separate London locations opened in July 2015 at The Residency in the Sea Containers House along the Thames River.
• Moooi opened a showroom at Milan's Tortona Zone in 2010. It's closed in 2013.
• A showroom and a New York City brand store opened in April 2015 in a showroom of 3,875 ft ² (360 m ² ) in the city's NoMad area.
• Moooi products are offered at design stores in 79 countries.

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Project span id = "Projects_.26_Collaborations"> Projects & amp; Collaboration

Companies often collaborate with photographers such as Erwin Olaf to present the collection, starting with the first brand Salone del Mobile in 2001. Collaborations have included "Naked Portraits" (2002-2006), "Super Heroes" (2007-2008), "Luxury Accessories" (2008), "Inside the Box" (2012). For the presentation of Moooi's new collection in Milan in 2013, Wanders asks Olaf to choose a photo of his personal work, a collection of interior design photography. For the 2014 exhibition, the brand collaborates with photographer Massimo Listri. In 2015, Rahi Rezvani. The work of Levi van Veleuw is installed in the showrooms of Amsterdam and London in 2013. Rezvani's work is also currently featured in NYC's new Moooi showroom.

In 2012 and 2013, Moooi collaborated with Frame magazine to reward designers who send "the best lights or furniture specially designed for a particular interior" with EUR25,000. The last winners in 2013, before the competition was stopped, were designers Itay Ohaly, Thomas Vailly, and Christian Fiebig for their work "Impulsive Furnishing Unit," a portable furniture fabrication unit. Entries rated this year by Jana Scholzte, Victoria & amp; Curator of the contemporary design of the Albert Museum. Designer Philippe Stark is the judge in 2012, and the 2012 award winner is Bertjan Pot, now often working with the brand.

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Exhibition

• The New York MoMA Museum has acquired two Wanders seats (one produced by Moooi) for its permanent collection.
• In 2013, Moooi collaborated with photographer Erwin Olaf to present The Unexpected Welcome during Salone del Mobile 2013 from Design Week 2013.
• During Milan Design Week 2014, Moooi presented their new collection with large-scale interior photography by Massimo Listri. The exhibit is also called The Unexpected Welcome, Moooi brand label.
• At Salone del Mobile 2015 in Milan, Moooi debuted their 2015 collection, including a new carpet collection, in addition to the photography of Rahi Rezvani.
• Moooi also creates online searches from the Salone del Mobile exhibition 2013, 2014, and 2015 to expand its accessibility.
• Moooi paired up with Listri for an exhibition at the International Contemporary Furniture Fair (ICFF) in New York City in May 2015, where the brand was previously exhibited in 2014, 2013, 2010, 2009, 2008, and 2004.
• The Mermaids Wanders project, a collection of human mermaid photography exploring Moooi's lighting and furniture collections, was featured at the London Design Festival in 2011. The brand also appears in the 2013 and 2012 editions of the festival.
• Moooi exhibited at Stockholm Furniture Fair in 2013, 2011, 2009, 2008, 2006, 2005, 2004, and 2003.
• Moooi has also exhibited several times at the POST Design during the Cologne trade showcase, in 2013, 2012 and 2007 and at the Orgatec fair in Cologne for interior office design in 2012.
• The additional exhibits Moooi has participated include:
  • Amsterdam Via Milano New Dutch Design exhibition 2002-2006 and 2008-2010;
  • Expo HD 2011 & amp; Conference in Las Vegas;
  • CIBONE Exhibition at Designtide Tokyo in 2008;
  • The "Brilliant" Exhibition 2004 in Victoria & amp; Albert Museum in London;
  • Exhibition 2003 "Somewhere Totally Else" at the London Design Museum;
  • The 2002 Dutch Design Exhibition at Apartment Zero in Washington, D.C.;
  • Exhibition "Skin: Surface, Substance, and Design" at the Cooper Hewitt Smithsonian (2002) design museum;
  • Milan 2002 in the Van show in Victoria & amp; Museum Albert;
  • The 2001 Exhibition at LIMN's contemporary art gallery in San Francisco, California; and
  • Hitec-Lotec 2001 Exhibition in UK.

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Awards & amp; Recognition

• 100% Design Blueprint Award for Best Design 2002 Elle DÃÆ' Â © cast UK award for 2002 Best Lighting Design and Elle DÃÆ' Â © cor International award for Lighting & amp; Accessories for Light Shade Shade by Jurgen Bey
• FX International Interior Design Award for Best & amp; Lighting
• 100% Blueprint Design Award nomination for Best Product of 2004 for Carbon Seat and City System
• The 2006 Woon Award for the Best Home Interior Professional
• 2006 Elle DÃÆ'Â © Cor's Designer of the Year (Marcel Wanders)
• 2007 Elle DÃÆ' Â © Cast International Design Award for Best Lighting Design for Paper Chandelier by Studio Job
• Selected for Design 2012 from the London Design Museum of the Year for Heracleum chandelier by Bertjan Pot (All selected designs are on display at the museum.)
• Nominees Design Award Rotterdam 2013 for exhibition "Unexpected Welcome" at Milan Salone del Mobile with photographer Erwin Olaf
• LEF 2014 Awards for Courage in EH & amp; I first by the Dutch interior design magazine Eigen Huis & amp; Interieur ("Own & Interior")
• Best Light Brand Design award from Harper's Bazar Interiors magazine for Prop Lights by Bertjan Pot

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References

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External links

• Official website

Source of the article : Wikipedia