Black Friday is an unofficial name for the next day of Thanksgiving Day in the United States, the fourth Thursday of November, regarded as the beginning of the country's Christmas shopping season since 1952.
Most retailers open very early, as early as overnight, and offer promotional sales. Black Friday is not an official holiday, but California and several other states observed "The Day After Thanksgiving" as a holiday for state government employees, sometimes as a substitute for other federal holidays, such as Columbus Day. Many employees and non-retail schools have a Thanksgiving holiday and the following Friday, which, along with the next regular weekend, makes it a four-day weekend, increasing the number of potential buyers.
Black Friday has routinely been the busiest shopping day of the year in the United States since 2005, although news reports, which at the time were not accurate, have described it as the busiest shopping day of the year for a much longer period of time. A similar story reappears from year to year at the moment, illustrating hysteria and stock shortages, creating a positive feedback state.
In 2014, the volume of spending on Black Friday dropped for the first time since the 2008 recession. $ 50.9 billion was spent on Black Friday's four-day weekend, down 11% from a year earlier. However, the US economy is not in a recession. Christmas creep has been cited as a factor in the importance of Black Friday's decline, as many retailers are now spreading their promotions during November and December rather than concentrating on a day's shopping or weekend.
The earliest evidence of the Black Friday phrase applied to the day after Thanksgiving in the context of shopping suggests that the term originated in Philadelphia, where it was used to describe heavy and disturbing pedestrian and vehicular traffic that would happen. on the day after Thanksgiving. This date of use is at least 1961. More than twenty years later, when this phrase becomes more widespread, a popular explanation becomes that today is the point in the year when retailers began to make a profit, thus changing from "to red" to "black" ".
For years, it was common for retailers to open at 6:00 am, but by the end of the 2000s many had crept into the hours of 5:00 or 4:00. This was brought to new extremes in 2011, when several retailers (including Target, Kohl's, Macy's, Best Buy, and Bealls) opened at midnight for the first time. In 2012, Walmart and several other retailers announced that they will open most of their stores at 8:00. on Thanksgiving Day, prompting calls for strikes among several workers. In 2014, stores like JCPenney, Best Buy, and Radio Shack open at 17:00 on Thanksgiving Day while stores like Target, Walmart, Belk and Sears open at 6pm on Thanksgiving Day. The three states, Rhode Island, Maine, and Massachusetts, ban large supermarkets, big box stores, and department stores from the opening on Thanksgiving day, because of what the critics call blue law. The Massachusetts ban that forces employees to work on big holidays is not a religious "blue law", but is part of General State Rest Law. The bill to allow shops to open on Thanksgiving Day is the subject of a public hearing on July 8, 2017.
There was a violent report going on between buyers on Black Friday. Since 2006, there have been 10 reported deaths and 111 injuries across the United States. It is common for potential buyers to camp during the Thanksgiving holiday in an effort to secure a spot in front of the line and thus a better chance of getting the desired item. This poses significant security risks, such as the use of propane and generators in the most complex cases, and in general, blocking emergency access and fire lines, causing at least one city to ban such practices. Since the beginning of the 21st century, there has been an attempt by retailers with origin in the United States to introduce "Black Friday" retail to other countries around the world.
Video Black Friday (shopping)
Shopping
United States
Countries that have official holidays for state government employees on "The Day After Thanksgiving" include Arkansas, California, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Michigan, Minnesota, Nebraska, Nevada , New Hampshire, New Mexico, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, West Virginia, and Wisconsin.
The news media has long described the day after Thanksgiving as the busiest shopping day of the year. In previous years, this was not the case. In the period 1993 to 2001, for example, Black Friday was ranked fifth on the list of the busiest shopping days, with the last Saturday before Christmas usually taking first place. In 2003, however, Black Friday was actually the busiest shopping day of the year, and has maintained that position every year since, with the exception of 2004, when it ranks second (after Saturday, December 18).
Neighborhood SouthPark Charlotte, North Carolina, is the most traded region in the United States on Black Friday.
Black Friday is a shopping day for a combination of reasons. As the first day after the last big holiday before Christmas, it marked the unofficial start of the Christmas shopping season. In addition, many employers give their employees a holiday as part of a Thanksgiving holiday weekend. To take advantage of this, almost all retailers in the country, big and small, offer a wide range of sales including a limited number of doorbuster/doorcrasher/doorsmasher items to attract traffic. The early 2010s have seen retailers go beyond normal hours to maintain excellence or just follow the competition. Such hours may include opening as early as 12:00 am or staying open overnight on Thanksgiving Day and starting at midnight. In 2010, Toys 'R' Us started their Black Friday sales at 10:00 pm on Thanksgiving Day and subsequently raised the bet by offering Crayola crayon boxes and free coloring books while supplies lasted. Other retailers, such as Sears, Express, MK, Victoria's Secret, Zumiez, Tilly's, American Eagle Outfitters, Nike, Jordan, Puma, AÃ? Â © ropostale, and Kmart, started Black Friday sales at the beginning of Thanksgiving and run until the end of 11:00 late Friday night. Forever 21 goes in the opposite direction, opening at normal hours on Friday, and running late sales until 2:00 pm Saturday morning. Historically, it was common for Black Friday sales to extend over the following weekend. However, this practice has largely disappeared in recent years, perhaps due to retailers' efforts to create a greater sense of urgency.
The news media usually gives heavy play to Black Friday's shopping statements and their implications for the commercial success of the Christmas shopping season, but the relationship between Black Friday sales and retail sales for the full holiday season is weak and perhaps even negative.
On April 23, 2014, .blackfriday joined the growing list of top-level ICANN domains (such as--traditionally--.com,.net, and.org).
In 2015, Neil Stern of McMillan Doolittle said, "Black Friday is rapidly losing its meaning in many areas," because many stores opened on Thanksgiving, and many sales started earlier than that. Shopping online also makes the day less important. A Gallup poll in 2012 shows that only 18% of American adults approve Black Friday, which is significantly lower than the percentage of American adults who approved a controversial Columbus holiday, which was 58%.
Canada
Large population centers in Lake Ontario and Lower Canada in Canada always attract cross-border spending to the US state, and as Black Friday becomes more popular in the US, Canada often flocks to the US due to lower and stronger prices. Canadian Dollar. After 2001, many travel for transactions across borders. Starting in 2008 and 2009, due to the parity of the Canadian dollar compared to the US dollar, some major Canadian retailers run their own Black Friday offerings to prevent buyers from leaving Canada.
2012 saw the largest Black Friday to date in Canada, as Canadian retailers embraced it in an effort to keep buyers from traveling across the border.
Prior to the appearance of Black Friday in Canada, the most comparable holiday was Boxing Day in terms of retailer and consumerism impact. Black Friday in the US seems to provide deeper or more extreme price cuts than Canadian retailers, even for the same international retailer.
United Kingdom
In the UK, the term "Black Friday" comes from within the Police and NHS to refer to the Friday before Christmas. This is the day when emergency services activate emergency plans to cope with an increase in workload as many people go out drinking on the last Friday before Christmas. Contingencies may include setting up mobile field hospitals near the City Center entertainment venues. The term was later adopted outside the service to refer to the evening and Friday evenings just before Christmas, and would now be regarded as a mainstream term and not just as a jargon of emergency services.
Since the beginning of the 21st century, there have been attempts by retailers with origin in the United States such as Amazon to introduce the "Black Friday" retail as Americans would understand, to England. In 2013 Asda (a subsidiary of American company Walmart) announced the "Walmart's Black Friday by ASDA" campaign that promoted the American concept of "Black Friday" retailing in the UK. Some online and in-store companies have adopted American Black Friday sales days, though others look skeptical, with one comment section 2013 in the Retailing Weekly trade publication labeling it "just an Americanism, which can not translate very well. "
In 2014, more UK-based retailers adopted the Black Friday marketing scheme than ever before. Among them are ao.com, very.co.uk, John Lewis, and Argos, all of which offer discounts to attract Christmas buyers. During the Black Friday sale in 2014, police forces were called into stores across the UK to deal with mass control, assault, threatening customers, and traffic problems. Sir Peter Fahy, Greater Manchester Police Chief, said: "The events of last night were really predictable and I am disappointed that the shops do not have enough security staff on duty." Responding to the incident at Tesco's branches, the deputy police chief of Manchester United Police Ian Hopkins said that buyers had acted in a "horrible" way and the lack of planning from retailers was "very disappointing": "They should plan exactly as per security level to ensure people people have the primary responsibility to keep people safe and they can not rely on the police to show up and save them and that's what happened last night. "
Asda announced that they will not take part in Black Friday 2015. By 2015, Black Friday is predicted to be Britain's biggest shopping day, with 2 billion pounds spending in stores and online within 24 hours. However, many major retailers have stopped, underestimated or greatly modified the concept since 2014, sometimes citing disruptions to trafficking patterns of Christmas or bad publicity.
Black Friday seems increasingly popular year after year in the UK. By 2016, total spending on online retail sites on Black Friday 2016 is Ã, Â £ 1.23bn, marking a 12.2% increase in £ 1.1bn spent on the same day in 2015.
Mexico
In Mexico, Black Friday is an inspiration for the government and retail industry to make an annual discount weekend and long term credit terms, El Buen Fin, which means "good weekend" in Spanish. El Buen Fin has been in existence since 2011 and took place in November at the weekend before Monday where the Mexican Revolution holidays were pushed from the original date of November 20, as a result of the steps taken by the government to push their holiday to Monday of the week to avoid workers and students to making a "bigger" weekend (eg, not attending Friday after Thursday's holiday, so make a 4-day weekend). At the end of the week, major retailers extend their store hours and offer special promotions, including long-term credit terms and price promotions.
Romanian
This concept was imported in Romania by eMAG and Flanco in 2011 and becomes larger every year. Both reported the largest Black Friday sales in 2014. eMAG sells products worth about 37 million euros, while sales of Flanco reached 22 million euros. Hundreds of retailers announced their participation in the 2015 campaign.
By 2015, 11 million Romanians say they have heard of Black Friday which is 73% of the 15 million target segment of people. 6.7 million plan to buy something at this year's biggest shopping event in Romania.
In Romania, Black Friday is one week before Black Friday USA.
India
Black Friday is not widely known in India, because the shopping season is different. The busiest times to shop in India (and hence the times with the biggest discounts) tend to Diwali, followed by regional festivals such as Ugadi and Pongal in South India, Ganeshotsav in Maharasthra, Baisakhi in Punjab and Onam in Kerala. Over the past decade, Independence Day sales (on August 15) have been a major attraction, although most sales in India lasts for a week.
More and more e-commerce websites and large retail shopping centers have contributed to such sales. Major e-commerce retailers in India are trying to emulate the concept of shopping fairs from the United States such as Black Friday and Cyber ​​Monday. Flipkart, Snapdeal and Amazon have offered discounted products at major festivals in India. December witnessed the Great Online Shopping Festival (also called GOSF) for three days where people shop from all major e-commerce players and big FMCG brands. Starting in 2015, Google has now stopped GOSF. The goal is to bring leading e-commerce players on one platform and increase online shopping in India. Surveys during GOSF 2014 show that 90% of consumers are satisfied with the exclusive discount offered at GOSF. According to Google Trends, interest for Black Friday increases every year. Comparing search volume from Black Friday terms in November 2012 and November 2013, the increase is almost 50 percent (22,200 is the search volume in November 2012 and 33,100 is the search volume in November 2013, according to Google Adwords).
French
French entrepreneurs slowly incorporate Black Friday US consumers. Discounts of up to 85% are awarded by retail giants like Apple and Amazon in 2014. French electronics retailers like FNAC and Auchan advertise online bidding while Darty also takes part in the once-a-year Sale Monster. Retailers love the American term "Black Friday" to "Vendredi noir" in their ads. In 2016, due to a terror attack in Paris in November of the previous year, some retailers used the name "Jour XXL" (day XXL) instead of fake Black Friday.
German
In Germany, "Black Friday" reseller ads refer to Black Week and Black Shopping in English, with sales lasting for a whole week (excluding Sundays when most retail stores are closed). During this time of sale, stores keep their normal working hours; and although the goods are offered at a lower price, the price is no greater than a normal weekly price reduction. Apple was the first company to run a Black Friday campaign specifically for the German market in 2006. In the early years, most internet retailers have used the event as an opportunity to attract new customers at a discount, but brick and mortar stores have started customize shopping events. For the first time, German customers spend more than EUR1 billion over Black Friday weekend in 2016: According to a Retail Research Center study, German customers spend around EUR 1.3 billion ($ 1.54 billion) for four days from Black Friday to Cyber ​​Monday 2016.
Australia and New Zealand
In recent years, Black Friday has been promoted in Australia by in-store and online retailers. In 2011, Online Shopping USA hosted an event on Twitter. Twitter users should use hashtag #osublackfriday and it allows them to follow and tweet favorite deals and discounts from the store. In 2013, Apple extends its Black Friday offer to Australia. Online purchases give customers free shipping and free iTunes gift cards with every purchase. Offer promoted on their website, it reads "Official Apple Store - One day Apple shopping event Friday, November 29". ShopMate's parcel-forwarding service from Australia Post allows Australian customers to buy products with "Black Friday" offers from the US and ship them to Australia. In addition, many stores in the country run Black Friday promotions at stores and online across the country.
Black Friday starts picking up in New Zealand around 2013. By 2015, major retailers such as The Warehouse, Noel Leeming and Harvey Norman offer Black Friday sales.
Other countries
In Norway, Black Friday began as a publicity stunt campaign in 2010 to increase sales to the shopping center, Norwegian Outlet. Since its introduction, it has been promoted annually in larger and growing markets across the country.
Black Friday is known as Viernes Negro in Costa Rica and Spain. In Panama, Black Friday was first celebrated in 2012, as a move from the Government to attract local tourism to the nation's capital. During the first year, it is believed to have attracted an influx of about 35,000 regional tourists according to the government's immigration census.
In South Africa, Austria and Switzerland, Black Friday Sale is a joint sales initiative by hundreds of online vendors - among them Zalando, Disney Stores, Galeria Kaufhof, and Sony. During the first 24 hours running on 28 November 2013, more than 1.2 million people visited the site, making it the largest online shopping event in German-speaking countries. There is an increasing interest for black Friday in Poland as well.
2014 marks the introduction in Bolivia, Colombia, Denmark, Italy, Finland, France, Ireland, Lebanon, Nigeria, South Africa and Sweden.
For the Middle East, UAE Black Friday started as a White Friday campaign in 2014 by SOUQ, then the end of the whole market to follow as NOON and SIVVI.
In 2015 Spain joins several small retailers. Celebrations became more famous from year to year, until large retailers grew.
In the Netherlands Black Friday was introduced seriously in 2015. A few years earlier there were some large and small retailers who used Black Friday in their marketing proposals. However, with a total of 35 participating stores, 2015 can be seen as the year in which Black Friday has begun in the Netherlands due to the wider support of major retailers.
In 2016 Black Friday is introduced in Poland, Greece and Ukraine.
Black Friday in Belgium is seriously marketed by retailers since 2016. Particularly online stores have broken record sales during the latest edition of Black Friday, providing the basis for further growth of Black Friday's popularity in Belgium.
In 2017 Black Friday became very popular in Latvia. There's even Black's week and Black weekend sales in the shopping centers.
Black Friday has increasingly been adopted by stores in Brazil since 2010, though not without the share of rising prices and other frauds, especially in previous years, earning the nickname "Black Fraude" (Black Fraud) or also " Black Furadei ", which comes from the slang " furada ", meaning "clock" or difficult situation, usually involving money. It is also common to hear Brazilians say that the price on Black Friday Brazil is "half of a double". However, nowadays, the term "Black Friday" has become very popular in countries whose stores have been under the stricter supervision of consumers and known fraud cases have been greatly reduced.
Maps Black Friday (shopping)
The origin of the term
For centuries, the adjective "black" has been applied in the days when calamity took place. Many events have been described as "Black Friday", although the most significant event in American History is Panic of 1869, which occurred when financiers Jay Gould and James Fisk took advantage of their connection with the Grant Administration in an attempt to corner the gold market. When President Grant learned of this manipulation, he ordered the Treasury Department to release a large supply of gold, which stopped the run and caused prices to fall by eighteen percent. Prosperity was made and lost in one day, and his own brother-in-law, Abel Corbin, was destroyed.
The earliest known use of "Black Friday" to refer to the day after Thanksgiving took place in the journal, Factory Management and Maintenance , for November 1951, and again in 1952. Here it refers to workers' practice. calling sick the day after Thanksgiving, to have a four-day weekend. However, this usage does not seem to be caught. Around the same time, the terms "Black Friday" and "Black Saturday" came to be used by police in Philadelphia and Rochester to describe the crowds and traffic congestion that accompanied the start of the Christmas shopping season. In 1961, Philadelphia city and merchants tried to improve conditions, and a public relations expert recommended day rebranding, "Big Friday" and "Big Saturday"; but these terms are quickly forgotten.
The use of phrases spread slowly, first appearing on The New York Times on November 29, 1975, where it still refers specifically to "the busiest shopping and traffic this year" in Philadelphia. Although it soon became wider, The Philadelphia Inquirer reported in 1985 that retailers in Cincinnati and Los Angeles were still unaware of the term.
When this phrase gained national attention in the early 1980s, traders who objected to the use of the term humiliation to refer to one of the most important shopping days this year suggested alternative derivation: that traditional retailers operate at financial losses for most of the year (January to November) and make their profits during the holiday season, starting on the day after Thanksgiving. When this is recorded in the financial records, a casual accounting practice will use red ink to show the negative amount and black ink to indicate the positive number. Black Friday, under this theory, is the beginning of a period when retailers are no longer "red", instead of taking profits this year. The earliest published reference known for this explanation took place at The Philadelphia Inquirer for 28 November 1981.
In 2013, an internet rumor alleged that the phrase originated in South America before the Civil War, from the practice of selling slaves on the day after Thanksgiving. This is disputed by Snopes.com in 2015. Although the modern American Thanksgiving holiday was associated with the founding of the Plymouth Colony in 1620, the same annual day of thanksgiving was laid down in the Jamestown Colony royal charter in 1607.
Violence and chaos
Although often try to control the crowd of buyers, minor injuries often occur among the crowd, usually being driven or thrown to the ground with a small seal. While most injuries remain mild, serious injuries and even intentional violence have occurred on some Black Fridays.
In 2008, a crowd of about 2,000 shoppers in the Stream Valley, New York, waited outside to open 5am from local Wal-Mart. As the opening time approached, the crowd became more anxious and when the door opened the crowd pushed forward, breaking down the door, a 34-year-old employee was trampled to death. The buyers do not seem to care about the fate of the victims, declaring refusal to stop their raid when other employees are trying to intervene and assisting the wounded employees, complaining that they have been waiting in the cold and not willing to wait any longer. Buyers start assembling as early as 9:00 pm the night before. Even when the police arrived and tried to provide assistance to the wounded person, the buyer continued to pour, encourage and encourage the officers when they entered the shop. Several others suffered minor injuries, including a pregnant woman who had to be admitted to the hospital. The incident may be the first case of death that occurred during Black Friday sales; according to the National Retail Federation, "We do not know of any other circumstances in which retail employees have died working the day after Thanksgiving."
On the same day, two people were shot dead during a fight at Toys 'R' Us in Palm Desert, California.
During Black Friday 2010, Madison, Wisconsin woman was arrested outside Toys 'R' Us shop after cutting the queue, and threatened to shoot other shoppers who tried to resist. Toys for Tots volunteers in Georgia were stabbed by a shoplifter. An Indianapolis woman was arrested after causing a nuisance by arguing with other Wal-Mart buyers. He was asked to leave the shop, but refused. A man was arrested at Florida Wal-Mart on drug and weapon charges after another buyer waited in line to open the store and realized he was carrying a gun and reporting the matter to the police. He was found also carrying two blades and a pepper spray grenade. A man in Buffalo, New York, trampled when the door opened at the Target store and a rushed buyer rushed in, in an episode reminiscent of a deadly 2008 Wal-Mart raid.
On Black Friday 2011, a woman in Porter Ranch, California Walmart used pepper spray on fellow buyers, causing minor injuries to 20 reported people who had been waiting for the store opening hours. The incident started when people waited in line for the newly discounted Xbox 360. A witness said a woman with two children behind her became irritated by the way people pushed the queue. Witnesses said he pulled pepper spray and sprayed others. Another account stated: "The store has issued a chest containing a discounted Xbox 360, and a crowd has been set up to wait for its opening, when the woman starts spraying people for profit," according to police. an incident outside a Walmart store in San Leandro, California, a man was injured after being shot after Black Friday shopping around 1:45 pm.
On Black Friday 2012, two people were shot outside Wal-Mart in Tallahassee, Florida, during a dispute over the parking lot.
At Black Friday in 2013, someone in Las Vegas who brought a big screen TV house from Target store on Thanksgiving day was shot at his feet as he tried to reclaim it from a robber who had just stolen it from him at gunpoint. In Romeoville IL, a policeman shot a thief suspected of driving a car that dragged a fellow officer at a Kohl department store. Suspects and dragged officers were treated for shoulder injuries. Three people were arrested.
At the Franklin Mills Mall in Philadelphia, a fight was caught on camera where a woman was taken to the ground. The video also captures a separate, perhaps related, fight going on simultaneously.
Outside at Macy's store in New Jersey, 21-year-old Demond Cottman was shot and killed at about 1 am Friday morning on November 25, 2016. The shooter fired several shots, leaving an SUV covered in bullet holes, but the motive remains unclear.. 26-year-old sister Cottman was also injured.
A clear argument about the parking lot at Reno Wal-Mart resulted in one of the drivers pulling a gun that shot and killed a 33-year-old man. The incident was technically going before Black Friday on Thanksgiving night.
The shooting at Wolfchase Galleria Mall in Memphis, Tennessee, caused one person to be injured. Derrick Blackburn, 19, was later arrested for possession of unlawful weapons.
A 61-year-old pharmacist, Walter Vance fainted and was left to die by the buyer while trampled and bypassed, with the exception of unserved paramedics and nurses (giving CPR to Vance) at Target shop in South Charleston, West Virginia over Black Friday 2011, but soon died thereafter.
History
The day after Thanksgiving as an unofficial start of the holiday shopping season can be linked together with the idea of ​​the Santa Claus parade. The Thanksgiving parade often includes Santa's appearance at the end of the parade, with the idea that 'Santa has arrived' or 'Santa is just around the corner' because Christmas is always the next major holiday after Thanksgiving.
In the late 19th and early 20th centuries, many Santa's or Thanksgiving parades were sponsored by department stores. These include Toronto Santa Claus Parade, in Canada, sponsored by Eaton's, and Macy's Macy Thanksgiving Day Parade sponsored by Macy's. Department stores will use the parade to launch a huge advertising boost. Finally, it's just an unwritten rule that no store will try to do a Christmas advertisement before the march ends. Therefore, the day after Thanksgiving becomes the day when the official shopping season begins.
The Thanksgiving Day relationship with Christmas shopping sparked controversy in the 1930s. Retail stores want to have a longer shopping season, but no stores want to break the tradition and become people who will start advertising before Thanksgiving. For this reason, in 1939, President Franklin D. Roosevelt issued a presidential proclamation saying Thanksgiving would be the fourth Thursday in November rather than last Thursday, meaning that within a few weeks and a week earlier, to extend the Christmas shopping season. Most people adopt the President's changes, which are then reinforced by the actions of Congress, but many continue to celebrate Thanksgiving on a traditional date. Some start referring to the new date as Franksgiving.
In 2015, Amazon.com held a "Prime Day" event in July and promised a better deal than Black Friday, with Prime Days repeating in 2016 and 2017. Other companies followed with "Black Friday in July "which is as good as, or better than, they were in November.
Controversy
Day sales have caused some controversy over various practices:
- Making unreasonable demands on staff, including requiring them to work under threat of termination, often long, during Thanksgiving.
- Health and safety risks due to inadequate staffing for crowd management.
- Selling "derived" products made only for Black Friday with lower specifications.
Black Thursday
Over the years, retailers pushed the opening hours on Black Friday earlier and earlier, finally reaching midnight, before opening on Thanksgiving night. In 2009, Kmart opened at 7:00 am on Thanksgiving Day, to allow shoppers to avoid Black Friday traffic and return home in time for dinner with their families. Two years later, a number of retailers began opening at 8:00 or 9:00 pm, on what was mockingly referred to as "Black Thursday". In the following years, other stores follow this trend, opening earlier and earlier on Thanksgiving Day, or staying open all day, starting in the early hours. Some retail and media sources have used the term "Gray Thursday" or "Brown Thursday" instead.
Sales of "Black Thursday" in 2014 are generally a failure, as overall sales for the holiday weekend drop by 11% compared to the previous year despite heavy traffic in stores on Thanksgiving night. In response, a number of retailers decided to re-open on Thanksgiving for 2015, and Walmart, despite the company holding firmly on holidays and holding back its sales, also promised to offer the same online transactions for those who want to stay home.
Online
Site advertising tips
Some websites offer information about the specials the day after Thanksgiving up to the previous month. The goods and price text listings are usually accompanied by images from actual ad circles. These are leaked by insiders or deliberately issued by major retailers to provide insight to consumers and give them time to plan.
In recent years, some retailers (including Walmart, Target, OfficeMax, Big Lots, and Staples) have claimed that the ads they send before Black Friday and the prices included in the advertisements are copyrighted and are trade secrets.
Some of these retailers have used the Digital Millennium Copyright Act's takeover system as a tool to remove offensive price lists. This policy may stem from fears that competitors will cut prices, and buyers can compare stores. The true validity of the claim that prices constitute protected authors' work is uncertain because the prices themselves (though not advertisements) can be considered as facts in which they will not receive the same level of protection as copyrighted work.
The benefits of Internet sites that threaten the DMCA-based lawsuit have proven to be at least tenuous. While some sites have fulfilled the request, others have ignored the threat or just kept posting information with similar fictional retailer names that were heard. However, careful timing may reduce take-down notifications. Internet service providers in 2003 brought charges against Best Buy, Kohl's and Target Corporation, arguing that the DMCA takedown notification provisions were unconstitutional. The court dismissed the case, deciding that only a third-party advertising poster of the ad, and not the ISP itself, would sue retailers.
The use of Black Friday Advertising Tip sites and direct purchases varies by state in the US, influenced largely by differences in shipping costs and whether a country has sales tax. However, in recent years, the convenience of online shopping has increased the number of cross-border buyers looking for offers from outside the US, especially from Canada. Canadian statistics show that Canada's online cross-border spending has increased by about 300 million a year since 2002. The complex nature of additional costs such as taxes, duties and brokers can make the final cost calculation of the Black Friday cross-border deal difficult. Specific cross border shopping solutions such as Canada's Wishabi shopping platform and the Canadian Borderfree Post exist to mitigate the problem through estimating the various costs involved.
Cyber ​​Monday
The term Cyber ​​Monday, a neologism discovered in 2005 by the Retail.org National Federation division, refers to Monday soon after Black Friday based on a trend that retailers began to recognize in 2003 and 2004. Notice that many consumers, too busy to shop over the Thanksgiving weekend or do not find what they are looking for, shop online for a bargain on Mondays from home or work. In 2010, Hitwise reported that:
Thanksgiving weekend offers a strong start, especially as Black Friday sales continue to grow in popularity. For the second year in a row, Black Friday is the highest day for retail traffic during the holiday season, followed by Thanksgiving and Cyber ​​Monday. The highest increase in year-to-year visits occurred on Cyber ​​Monday and Black Friday with growth of 16% and 13%, respectively.
In 2013, online cyber sales grew 18% over the previous year, reaching a record $ 1.73 billion, with an average order value of $ 128. In 2014, Cyber ​​Monday the busiest day of the year with sales exceeding $ 2 billion in desktop online shopping, up 17% from a year earlier.
Cyber ​​Week â € <â € <
As reported in the Forbes "Entrepreneurs" column on December 3, 2013: "Cyber ​​Monday, an online partner for Black Friday, has gained unprecedented popularity - to the point where Cyber ​​sales continued throughout the week. " Peter Greenberg, Travel Editor for CBS News, further advises: "If you want the real deal on Black Friday, stay away from the malls Black Friday and Cyber ​​Monday is part of Cyber ​​Weekly [...] "
Retail sales
The National Retail Federation released sales figures for each Thanksgiving weekend. The definition of the "Black Friday weekend" Federation includes Thursday, Friday, Saturday and projected expenditures for Sunday. This survey estimates the number of buyers, not the number of people.
The length of the shopping season is not the same in all years: Black Friday dates vary between November 23 and 29, while Christmas Eve is set on December 24th. 2012 has the longest shopping season since 2007.
See also
- "Black Friday" ( South Park )
- Black Friday Sale on the same day
- Boxing Day
- Buy Without the Day on the same day
- Cyber ​​â € <â €
- Gave it Tuesday, four days later
- Green Monday
- Native American Heritage Day on the same day
- Singles' Day, also known as the 11:11 (11 November), a day for people who are not married are popular among Chinese youth, but promoted by Alibaba Group as online shopping day. Alibaba reported sales of more than US $ 25.4 billion on 11 November 2017. It is a day of shopping offline and online world.
- Small Business Saturday the next day
- Super Saturday (Panic Saturday)
References
Source of the article : Wikipedia
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